Klaviyo is a popular marketing automation platform that helps businesses connect with their customers through email, SMS, and other marketing channels. As with any software, pricing is an important consideration when deciding whether to use Klaviyo for your business. In this article, we’ll explore Klaviyo’s pricing in 2023 and what you need to know.
Pricing Structure
Klaviyo’s pricing is based on the number of contacts you have in your account and the features you need. They offer four different pricing tiers, ranging from the Free plan to the Enterprise plan:
- Free Plan: This plan is suitable for businesses that have up to 250 contacts and need basic email marketing features. You can send up to 500 emails per month with this plan.
- Growth Plan: This plan is designed for businesses that have up to 5,000 contacts and need more advanced features such as A/B testing and email automation. The pricing for this plan starts at $20 per month.
- Pro Plan: This plan is designed for businesses that have up to 50,000 contacts and need more advanced features such as dynamic content and behavioral targeting. The pricing for this plan starts at $150 per month.
- Enterprise Plan: This plan is designed for businesses that have more than 50,000 contacts and need custom features and support. The pricing for this plan is based on your specific needs and requires a consultation with Klaviyo’s sales team.
Additional Costs
In addition to the monthly subscription fee, there are some additional costs to consider when using Klaviyo:
- Email sending fees: Klaviyo charges a fee for every email you send. The fee is based on the number of emails you send per month and the number of contacts you have in your account.
- SMS fees: If you want to send SMS messages, you’ll need to pay additional fees. The fee is based on the number of messages you send and the country you’re sending them to.
- Integrations: Klaviyo integrates with a variety of third-party tools, but some of these integrations may require additional fees.
- Professional Services: Klaviyo also offers professional services such as onboarding and account migration, which require additional fees.
Tips for Managing Klaviyo Costs
Here are a few tips for managing your costs when using Klaviyo:
- Clean up your list: If you have inactive or unengaged contacts in your list, remove them to reduce your subscription costs.
- Optimize your email campaigns: Use A/B testing and other optimization strategies to improve your email engagement rates and reduce your email sending fees.
- Use SMS strategically: SMS can be a powerful marketing tool, but it’s important to use it strategically to avoid incurring unnecessary fees.
- Review your integrations: Review your integrations periodically to ensure that you’re only using the ones that are necessary and cost-effective.
Conclusion
Klaviyo is a powerful marketing automation platform that can help you connect with your customers and grow your business. However, it’s important to understand the pricing structure and additional costs to ensure that you’re getting the most value for your investment. By following the tips outlined in this article, you can effectively manage your costs and use Klaviyo to achieve your marketing goals.
